About: Towards Demystifying Subliminal Persuasiveness: Using XAI-Techniques to Highlight Persuasive Markers of Public Speeches

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An Entity of Type : schema:ScholarlyArticle, within Data Space : wasabi.inria.fr associated with source document(s)

Attributes	Values
type	Academic Article research paper schema:ScholarlyArticle
isDefinedBy	Covid-on-the-Web dataset
has title	Towards Demystifying Subliminal Persuasiveness: Using XAI-Techniques to Highlight Persuasive Markers of Public Speeches
Creator	André, Elisabeth Heimerl, Alexander Huber, Tobias Pohlen, Eva Reinecker, Marc-Leon Tinnes, Lukas Weber, Klaus
topic	covid:042db7d54fbc89a9b68b4f2c470aac09b09c716c#this
Source	PMC
abstract	The literature provides evidence for the importance of non-verbal cues when it comes to persuading other people and developing persuasive robots. Mostly, people use these non-verbal cues subconsciously and, more importantly, are not aware of the subliminal impact of them. To raise awareness of subliminal persuasion and to explore a way for investigating persuasive cues for the development of persuasive robots and agents, we have analyzed videos of political public speeches and trained a neural network capable of predicting the degree of perceived convincingness based on visual input only. We then created visualizations of the predictions by making use of the explainable artificial intelligence methods Grad-CAM and layer-wise relevance propagation that highlight the most relevant image sections and markers. Our results show that the neural network learned to focus on the person, more specifically their posture and contours, as well as on their hands and face. These results are in line with existing literature and, thus, show the practical potential of our approach.
has issue date	2020-06-04(xsd:dateTime)
bibo:doi	10.1007/978-3-030-51924-7_7
has license	no-cc
sha1sum (hex)	042db7d54fbc89a9b68b4f2c470aac09b09c716c
schema:url	https://doi.org/10.1007/978-3-030-51924-7_7
resource representing a document's title	Towards Demystifying Subliminal Persuasiveness: Using XAI-Techniques to Highlight Persuasive Markers of Public Speeches
has PubMed Central identifier	PMC7338173
schema:publication	Explainable, Transparent Autonomous Agents and Multi-Agent Systems
resource representing a document's body	covid:042db7d54fbc89a9b68b4f2c470aac09b09c716c#body_text
is http://vocab.deri.ie/void#inDataset of	https://covidontheweb.inria.fr:4443/about/id/http/ns.inria.fr/covid19/042db7d54fbc89a9b68b4f2c470aac09b09c716c
is schema:about of	named entity 'existing' named entity 'political' named entity 'ROBOTS' named entity 'NONVERBAL' named entity 'PERCEIVED' named entity 'INPUT' named entity 'person' named entity 'predictions' named entity 'neural' named entity 'neural' named entity 'sections' named entity 'convolutional neural network' named entity 'subconsciously' named entity 'subliminal' named entity 'explainable artificial intelligence' named entity 'public speeches' named entity 'raise awareness' named entity 'subliminal persuasion' named entity 'subliminal' named entity 'Subliminal' named entity 'XAI' named entity 'neural network' named entity 'argumentation' named entity 'Heuristic-Systematic Model' named entity 'neural network' named entity 'LRP' named entity 'persuasiveness' named entity 'pathos' named entity 'convolutional layer' named entity 'learning process' named entity 'audio channel' named entity 'data set' named entity 'saliency' named entity 'theoretical framework' named entity 'persuasiveness' named entity 'post-hoc analysis' named entity 'non-verbal' named entity 'convolutional neural network' named entity 'LRP' named entity 'neuron' named entity 'persuasiveness' named entity 'LRP' named entity 'LRP' named entity 'information processing' named entity 'saliency' named entity 'common-sense' named entity 'neural network models' named entity 'persuasiveness' named entity 'explainable artificial intelligence' named entity 'explainable AI' named entity 'Sixt' named entity 'visual input' named entity 'body language' named entity 'saliency' named entity 'neural networks' named entity 'Chancellor of Germany' named entity 'neural network' named entity 'NFC' named entity 'explainable AI' named entity 'personality traits' named entity 'LRP' named entity 'explainable artificial intelligence' named entity 'body language' named entity 'neural network' named entity 'subliminal persuasion' named entity 'body language' named entity 'data set' named entity 'gold standard' named entity 'persuasiveness' named entity 'neuron' named entity 'ELM' named entity 'political discourse' named entity 'President of France' named entity 'argumentation' named entity 'user interface'

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