About: Consumer responses to savings message framing

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An Entity of Type : schema:ScholarlyArticle, within Data Space : wasabi.inria.fr associated with source document(s)

Attributes	Values
type	Academic Article research paper schema:ScholarlyArticle
isDefinedBy	Covid-on-the-Web dataset
title	Consumer responses to savings message framing
Creator	Mattila, Anna Yang, Bi
topic	covid:383e02b0d5ee6a8b399add42afec5208eea76ed5#this
source	Elsevier; Medline; PMC
abstract	Despite the prevalent use of savings messages (e.g., “get $x off” and “save $x”), no previous tourism and hospitality research has examined their effect on consumer responses. To fill that void, this study investigates the joint effect of savings message type (gain-framed vs. nonloss-framed) and weather conditions (sunny vs. rainy) on consumer attitude. The results show that individuals in rainy weather respond more favorably to a gain-framed (vs. nonloss-framed) message, and this effect is attenuated among people in sunny weather. Furthermore, this study reveals a boundary condition. When the amount of savings is presented in percentage terms (e.g., “get x% off” and “save x%”), the superiority of a gain frame disappears. Theoretical and managerial implications are discussed.
has issue date	2020-07-17(xsd:dateTime)
bibo:doi	10.1016/j.annals.2020.102998
bibo:pmid	32834231
has license	no-cc
sha1sum (hex)	383e02b0d5ee6a8b399add42afec5208eea76ed5
schema:url	https://doi.org/10.1016/j.annals.2020.102998
resource representing a document's title	Consumer responses to savings message framing
has PubMed Central identifier	PMC7367006
has PubMed identifier	32834231
schema:publication	Ann Tour Res
resource representing a document's body	covid:383e02b0d5ee6a8b399add42afec5208eea76ed5#body_text
is http://vocab.deri.ie/void#inDataset of	proxy:http/ns.inria.fr/covid19/383e02b0d5ee6a8b399add42afec5208eea76ed5
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