About: Social media as a recruitment platform for a nationwide online survey of COVID-19 knowledge, beliefs, and practices in the United States: methodology and feasibility analysis

Facets (new session)
Description
Metadata
Settings
- owl:sameAs
- Inference Rule:

About: Social media as a recruitment platform for a nationwide online survey of COVID-19 knowledge, beliefs, and practices in the United States: methodology and feasibility analysis Goto Sponge NotDistinct Permalink

An Entity of Type : schema:ScholarlyArticle, within Data Space : wasabi.inria.fr associated with source document(s)

Attributes	Values
type	Academic Article research paper schema:ScholarlyArticle
isDefinedBy	Covid-on-the-Web dataset
title	Social media as a recruitment platform for a nationwide online survey of COVID-19 knowledge, beliefs, and practices in the United States: methodology and feasibility analysis
Creator	Ali, Shahmir Capasso, Ariadna Diclemente, Ralph Foreman, Joshua Jones, Abbey Tozan, Yesim
topic	covid:26142303160f89f4c1d87bbc2859ed0febf75afd#this
source	Medline; PMC
abstract	BACKGROUND: The COVID-19 pandemic has evolved into one of the most impactful health crises in modern history, compelling researchers to explore innovative ways to efficiently collect public health data in a timely manner. Social media platforms have been explored as a research recruitment tool in other settings; however, their feasibility for collecting representative survey data during infectious disease epidemics remain unexplored. OBJECTIVES: This study has two aims 1) describe the methodology used to recruit a nationwide sample of adults residing in the United States (U.S.) to participate in a survey on COVID-19 knowledge, beliefs, and practices, and 2) outline the preliminary findings related to recruitment, challenges using social media as a recruitment platform, and strategies used to address these challenges. METHODS: An original web-based survey informed by evidence from past literature and validated scales was developed. A Facebook advertisement campaign was used to disseminate the link to an online Qualtrics survey between March 20–30, 2020. Two supplementary male-only and racial minority- targeted advertisements were created on the sixth and tenth day of recruitment, respectively, to address issues of disproportionate female- and White-oriented gender- and ethnic-skewing observed in the advertisement’s reach and response trends. RESULTS: In total, 6602 participant responses were recorded with representation from all U.S. 50 states, the District of Columbia, and Puerto Rico. The advertisements cumulatively reached 236,017 individuals and resulted in 9609 clicks (4.07% reach). Total cost of the advertisement was $906, resulting in costs of $0.09 per click and $0.18 per full response (completed surveys). Implementation of the male-only advertisement improved the cumulative percentage of male respondents from approximately 20 to 40%. CONCLUSIONS: The social media advertisement campaign was an effective and efficient strategy to collect large scale, nationwide data on COVID-19 within a short time period. Although the proportion of men who completed the survey was lower than those who didn’t, interventions to increase male responses and enhance representativeness were successful. These findings can inform future research on the use of social media recruitment for the rapid collection of survey data related to rapidly evolving health crises, such as COVID-19.
has issue date	2020-05-13(xsd:dateTime)
bibo:doi	10.1186/s12874-020-01011-0
bibo:pmid	32404050
has license	cc-by
sha1sum (hex)	26142303160f89f4c1d87bbc2859ed0febf75afd
schema:url	https://doi.org/10.1186/s12874-020-01011-0
resource representing a document's title	Social media as a recruitment platform for a nationwide online survey of COVID-19 knowledge, beliefs, and practices in the United States: methodology and feasibility analysis
has PubMed Central identifier	PMC7220591
has PubMed identifier	32404050
schema:publication	BMC Med Res Methodol
resource representing a document's body	covid:26142303160f89f4c1d87bbc2859ed0febf75afd#body_text
is http://vocab.deri.ie/void#inDataset of	proxy:http/ns.inria.fr/covid19/26142303160f89f4c1d87bbc2859ed0febf75afd
is schema:about of	named entity 'evolved' named entity 'social media' named entity 'methodology' named entity 'outline' named entity 'address' named entity 'cumulative' named entity 'COVID-19' named entity 'SURVEY' named entity 'ONLINE' named entity 'COSTS' named entity 'COLLECT' named entity 'METHODS' named entity 'DISSEMINATE' named entity 'MARCH' named entity 'UNITED STATES' named entity 'representative' named entity 'Total cost' named entity 'nationwide' named entity 'advertisement' named entity 'innovative' named entity 'survey' named entity 'recorded' named entity 'evidence' named entity 'advertisement' named entity 'researchers' named entity 'social media' named entity 'District of Columbia' named entity 'COVID-19 pandemic' named entity 'residing in the United States' named entity 'web-based' named entity 'COVID-19' named entity 'Social media' named entity 'online survey' named entity 'Centers for Disease Control and Prevention' named entity 'Facebook' named entity 'COVID-19 pandemic' named entity 'global health' named entity 'Facebook' named entity 'advertisement campaign' named entity 'Facebook' named entity 'social-media' named entity 'survey data' named entity 'Provo' named entity 'Facebook' named entity 'Facebook' named entity 'United States' named entity 'African Americans' named entity 'World Health Organization' named entity 'optimization algorithm' named entity 'survey research' named entity 'social media platform' named entity 'COVID-19' named entity 'Facebook' named entity 'research strategy' named entity 'Qualtrics' named entity 'U.S.' named entity 'MERS' named entity 'COVID' named entity 'pandemics' named entity '19, 20' named entity 'RML' named entity 'Facebook' named entity 'Non-Hispanic White' named entity 'NIAID' named entity 'Facebook' named entity 'District of Columbia' named entity 'advertisement campaign' named entity 'survey data' named entity 'racial groups' named entity 'collected data' named entity 'advertising campaign' named entity 'cultural group' named entity 'Facebook' named entity 'Weibo'

Faceted Search & Find service v1.13.91 as of Mar 24 2020

Alternative Linked Data Documents: Sponger | ODE Content Formats:

RDF

ODATA

Microdata

About

OpenLink Virtuoso version 07.20.3229 as of Jul 10 2020, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (94 GB total memory)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2025 OpenLink Software