About: ‘Just don't eat chicken’: the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu

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About: ‘Just don't eat chicken’: the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu Goto Sponge NotDistinct Permalink

An Entity of Type : schema:ScholarlyArticle, within Data Space : wasabi.inria.fr associated with source document(s)

Attributes	Values
type	Academic Article research paper schema:ScholarlyArticle
isDefinedBy	Covid-on-the-Web dataset
title	‘Just don't eat chicken’: the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu
Creator	Iverson, Don Jones, Sandra Waters, Louise
source	PMC
abstract	Leading medical experts have cautioned about the risk of inappropriate behavioural responses as a result of fear of avian influenza (bird flu) even before a pandemic emerges, and have emphasised the need for appropriate risk communication strategies. There is a paucity of in‐depth qualitative research into the general public's understanding of, and reactions to, such potential health crises. Four focus groups were conducted in April 2006 and a further eight focus groups in July 2006, to examine people's knowledge, beliefs and behaviours in relation to avian influenza, with the primary aim being to inform the development of future communication strategies. It was clear from the focus groups that avian influenza is not a disease the participants perceive they are likely to acquire; it was not simply that Australia was far from mind when thinking of avian influenza, but that they also saw Australia as a haven protected from avian influenza. We found that, in general, participants see avian influenza as yet another example of media sensationalism—not as a disease that poses any real risk to Australia—and are clearly unprepared for a potential outbreak. Governments and health authorities should conduct further research to understand consumer perceptions of avian (or other pandemic) influenza, and attitudes towards the recommended protective behaviours, in order to pro‐actively develop communication strategies to rapidly inform the public and encourage appropriate behavioural responses in the event that the potential risk is realised. Copyright © 2009 John Wiley & Sons, Ltd.
has issue date	2009-04-27(xsd:dateTime)
bibo:doi	10.1002/nvsm.369
has license	no-cc
sha1sum (hex)	38d0fc5751432cbe78c8e9ce0f12bae6ed3fecbb
schema:url	https://doi.org/10.1002/nvsm.369
resource representing a document's title	‘Just don't eat chicken’: the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu
has PubMed Central identifier	PMC7168094
resource representing a document's body	covid:38d0fc5751432cbe78c8e9ce0f12bae6ed3fecbb#body_text
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