About: The spatio-temporal flexibility of free-floating carsharing (FFCS) fleets leads to vehicle stock imbalances across the network. One set of strategies for managing fleet distribution involves incentivising users to participate in relocating the vehicles. The objective of this study is to establish FFCS customers’ preferences for each of four incentivisation mechanisms: 1) vehicle delivery, 2) paid relocation, and 3–4) incentivisation for alternate vehicle pick-up and drop-off locations. Survey data (n = 311; collected Sept. 2017) from FFCS users in Vancouver and Washington D.C. are employed to quantify willingness-to-pay/accept (WTP/WTA) for these mechanisms. We find that a majority of respondents report positive attitudes (“definitely” or “possibly” willing to use) toward each of the four incentivisation mechanisms, with alternate drop-off the highest (57%) and paid relocation the lowest (40%). Regression analysis finds that user experiences using FFCS are generally stronger predictors of WTP/WTA than socio-demographic features, with (intuitively) the frequency of FFCS unavailability the strongest predictor. Age is the strongest socio-demographic predictor, with the WTP for vehicle delivery increasing and the size of required incentives for alternate pick-up/drop-off locations decreasing with age. Finally, we performed k-means cluster analysis of respondents based on the times-of-week that they report experiencing difficulty finding an available FFCS vehicle, and identified four distinct segments of users. However, we found generally weak relationships between WTP/WTA and the specific time-of-week periods that unavailability is experienced.   Goto Sponge  NotDistinct  Permalink

An Entity of Type : fabio:Abstract, within Data Space : wasabi.inria.fr associated with source document(s)

AttributesValues
type
value
  • The spatio-temporal flexibility of free-floating carsharing (FFCS) fleets leads to vehicle stock imbalances across the network. One set of strategies for managing fleet distribution involves incentivising users to participate in relocating the vehicles. The objective of this study is to establish FFCS customers’ preferences for each of four incentivisation mechanisms: 1) vehicle delivery, 2) paid relocation, and 3–4) incentivisation for alternate vehicle pick-up and drop-off locations. Survey data (n = 311; collected Sept. 2017) from FFCS users in Vancouver and Washington D.C. are employed to quantify willingness-to-pay/accept (WTP/WTA) for these mechanisms. We find that a majority of respondents report positive attitudes (“definitely” or “possibly” willing to use) toward each of the four incentivisation mechanisms, with alternate drop-off the highest (57%) and paid relocation the lowest (40%). Regression analysis finds that user experiences using FFCS are generally stronger predictors of WTP/WTA than socio-demographic features, with (intuitively) the frequency of FFCS unavailability the strongest predictor. Age is the strongest socio-demographic predictor, with the WTP for vehicle delivery increasing and the size of required incentives for alternate pick-up/drop-off locations decreasing with age. Finally, we performed k-means cluster analysis of respondents based on the times-of-week that they report experiencing difficulty finding an available FFCS vehicle, and identified four distinct segments of users. However, we found generally weak relationships between WTP/WTA and the specific time-of-week periods that unavailability is experienced.
Subject
  • Motivation
  • Cluster analysis algorithms
  • Human geography
  • Populated places on the Fraser River
part of
is abstract of
is hasSource of
Faceted Search & Find service v1.13.91 as of Mar 24 2020


Alternative Linked Data Documents: Sponger | ODE     Content Formats:       RDF       ODATA       Microdata      About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data]
OpenLink Virtuoso version 07.20.3229 as of Jul 10 2020, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (94 GB total memory)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software