About: Social media health promotion in South Africa: Opportunities and challenges

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An Entity of Type : schema:ScholarlyArticle, within Data Space : wasabi.inria.fr associated with source document(s)

Attributes	Values
type	Academic Article research paper schema:ScholarlyArticle
isDefinedBy	Covid-on-the-Web dataset
has title	Social media health promotion in South Africa: Opportunities and challenges
Creator	Carter, V Kubheka, B Mwaura, J
Source	Medline; PMC
abstract	BACKGROUND: Health promotion is an effective tool for public health. It goes beyond preventing the spread of diseases and reducing the disease burden. It includes interventions encompassing the creation of supportive environments, building public health policy, developing personal skills, reorienting health services and strengthening multisectoral community actions. AIM: The aim of the review was conduct an analysis on the opportunities and challenges of the use of social media for health promotion in South Africa. METHODS: A search of review articles on health promotion using social media conducted using Medline and Google Scholar. Secondary searches were conducted using references and citations from selected articles. RESULTS: Social media has potential of being an effective health promotion tool in South Africa. It presents an opportunity for scaling health promotion programs because of its low cost, its ability to have virtual communities and the ease of access eliminating geographical barriers. It also allows real-time communication between various stakeholders. It allows information to spread far and fast and leaving irrespective of the credibility of the source of information. There is a need to take into account country specific socio-economic issues, which may perpetuate unintended consequences related to the digital divide, data costs and the varying levels of health literacy. CONCLUSION: Considering the opportunities presented by social media, the National Department of Health needs to review its health promotion strategy and include the use of social media as an enabler. They also need to address to explore intersectoral measures to address issues which threatening equitable access to credible health promotion information.
has issue date	2020-07-09(xsd:dateTime)
bibo:doi	10.4102/phcfm.v12i1.2389
bibo:pmid	32787400
has license	cc-by
sha1sum (hex)	f1972247f4e8d43482d2c41800edffe77c65c0f6
schema:url	https://doi.org/10.4102/phcfm.v12i1.2389
resource representing a document's title	Social media health promotion in South Africa: Opportunities and challenges
has PubMed Central identifier	PMC7433217
has PubMed identifier	32787400
schema:publication	Afr J Prim Health Care Fam Med
resource representing a document's body	covid:f1972247f4e8d43482d2c41800edffe77c65c0f6#body_text
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