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Instart

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Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California. The company specialized primarily in improving web and mobile application performance, consumer experience and security. The company marketed and sold to large enterprises that seek to achieve higher digital revenue, increased on-line conversion, faster website performance, improved consumer experience and better online security. The company was headquartered in Palo Alto, California with offices in New York, London, Bangalore and Sydney.

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Instart

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Instart

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2020

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46264011

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1120891320

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Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California. The company specialized primarily in improving web and mobile application performance, consumer experience and security. The company marketed and sold to large enterprises that seek to achieve higher digital revenue, increased on-line conversion, faster website performance, improved consumer experience and better online security. The company also offered cloud services designed to increase digital advertising revenue for media and publishing companies. These services included Advertising Acceleration, which improves digital advertising viewability and vCPM by speeding the delivery of digital ads, and advertising recovery capabilities that encrypt application content together with digital advertisements, so that ad blocking software cannot filter or block the ads, thus restoring advertising impressions and revenue. The company claimed that digital enterprises using its services will achieve 5% to 15% higher on-line revenue via higher conversion, higher average order value, restored digital advertising and marketing functionality, and increased SEO traffic. The company was headquartered in Palo Alto, California with offices in New York, London, Bangalore and Sydney. As of September 2017, the company claimed that it processed 60 billion transactions per day, optimized 5 billion images per day, served 200 million consumers per day and recovered 5 billion digital advertisements per month. On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property.

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dbp:foundation

2010

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Palo Alto, California, U.S.

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dbr:Internet

dbp:keyPeople

Hariharan Kolam, CTO Mitch Parker, CCO Jony Hartono, CFO Thirumalesh Reddy, SVP Sumit Dhawan, CEO Natalie Lambert, CMO

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dbr:Akamai

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23489

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