. . . . . . . . . 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"Marketing multicanal es una pr\u00E1ctica del mercadeo donde la interacci\u00F3n entre marca y usuario sucede en distintos canales de comunicaci\u00F3n, sean digitales o an\u00E1logos. Una estrategia de marketing multicanal usa canales de distinta naturaleza para aumentar las oportunidades de interactuar con el comprador. Estos canales pueden ser pauta en redes sociales, comunicaci\u00F3n telef\u00F3nica, correo electr\u00F3nico, notificaciones en tel\u00E9fonos m\u00F3viles, sitio web, atenci\u00F3n directa en tiendas, eventos promocionales, etc.\u200B El objetivo de una estrategia de marketing multicanal es ubicar a la marca en todos los canales que sus clientes usan, manejando en todos una comunicaci\u00F3n unificada, coordinada y coherente. El marketing multicanal permiten que los clientes respondan a la comunicaci\u00F3n, preferiblemente con la compra de un producto o servicio."@es . . "Marketing multicanal"@es . . . . 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"Multichannel marketing"@en . . . . . . . . . . . . . . . . . "\u062A\u0633\u0648\u064A\u0642 \u0645\u062A\u0639\u062F\u062F \u0627\u0644\u0642\u0646\u0648\u0627\u062A"@ar . . "Multichannel-Marketing oder Multikanalstrategie ist der strategische Ansatz des Handels und der Dienstleister, die (potenziellen) Konsumenten auf mehreren verschiedenen Kommunikationskan\u00E4len zu erreichen. Diese Form des Marketings ist die konsequente Fortsetzung der Nutzung unterschiedlicher Werbekan\u00E4le; nun in Form von Bereitstellung unterschiedlicher Kommunikations- und Vertriebswege. Mit der allgemeinen Verbreitung von mobilen Endger\u00E4ten hat auch das Schlagwort vom \"Everywhere Commerce\" in die Fachpresse Einzug gehalten. Der Begriff verweist einerseits auf E-Commerce und andererseits auf die Tatsache, dass Kunden jederzeit und allerorts in einen Kaufentscheidungsprozess einsteigen k\u00F6nnen."@de . . . . . . . . . "Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels include a retail storefront, a website, or a mail-order catalogue. Multichannel marketing is about choice. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. To be effective, multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels. It might also be supported by detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. The contribution each channel delivers to sales can be assessed via Marketing Mix Modeling or via attribution modelling. Some companies target certain channels at different demographic segments of the market or at different socio-economic groups of consumers. Multichannel marketing allows the retail merchant to reach its prospective or current customer in a channel of his/ her liking."@en . "Marketing multicanal es una pr\u00E1ctica del mercadeo donde la interacci\u00F3n entre marca y usuario sucede en distintos canales de comunicaci\u00F3n, sean digitales o an\u00E1logos. Una estrategia de marketing multicanal usa canales de distinta naturaleza para aumentar las oportunidades de interactuar con el comprador. Estos canales pueden ser pauta en redes sociales, comunicaci\u00F3n telef\u00F3nica, correo electr\u00F3nico, notificaciones en tel\u00E9fonos m\u00F3viles, sitio web, atenci\u00F3n directa en tiendas, eventos promocionales, etc.\u200B"@es . . . . . . . . . "Multi Channel Marketing"@pl . . . . . . . . . . . . . . . "7461"^^ . "Multichannel-Marketing oder Multikanalstrategie ist der strategische Ansatz des Handels und der Dienstleister, die (potenziellen) Konsumenten auf mehreren verschiedenen Kommunikationskan\u00E4len zu erreichen. Diese Form des Marketings ist die konsequente Fortsetzung der Nutzung unterschiedlicher Werbekan\u00E4le; nun in Form von Bereitstellung unterschiedlicher Kommunikations- und Vertriebswege."@de . . . . . . . . . . . . . "Multichannel-Marketing"@de . "293099"^^ . . "Multi Channel Marketing (marketing wielokana\u0142owy) to rodzaj marketingu, w kt\u00F3rym potrzeby klient\u00F3w s\u0105 identyfikowane, pobudzane i zaspokajane poprzez r\u00F3\u017Cne kana\u0142y komunikacji i sprzeda\u017Cy. Je\u015Bli do komunikacji z klientami u\u017Cywa si\u0119 wy\u0142\u0105cznie z kana\u0142\u00F3w (medi\u00F3w) elektronicznych, m\u00F3wi si\u0119 wtedy o eChannnel Marketing. Jest on wykorzystywany najcz\u0119\u015Bciej w tzw. handlu elektronicznym (eCommerce)."@pl . . . . . . . . . . . . . . "Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels include a retail storefront, a website, or a mail-order catalogue. Multichannel marketing is about choice. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. Multichannel marketing allows the retail merchant to reach its prospective or current customer in a channel of his/ her liking."@en . . "Education Program:University of Toronto Mississauga/CCT110: The Rhetoric of Digital and Interactive Media Environments"@en . . . "2014"^^ . . . . . "Multi Channel Marketing (marketing wielokana\u0142owy) to rodzaj marketingu, w kt\u00F3rym potrzeby klient\u00F3w s\u0105 identyfikowane, pobudzane i zaspokajane poprzez r\u00F3\u017Cne kana\u0142y komunikacji i sprzeda\u017Cy. Je\u015Bli do komunikacji z klientami u\u017Cywa si\u0119 wy\u0142\u0105cznie z kana\u0142\u00F3w (medi\u00F3w) elektronicznych, m\u00F3wi si\u0119 wtedy o eChannnel Marketing. Jest on wykorzystywany najcz\u0119\u015Bciej w tzw. handlu elektronicznym (eCommerce)."@pl . . . "1055242971"^^ .