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Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations. Key performance indicators may be measured by extracting information from social media channels, such as blogs, wikis, micro-blogs such as Twitter, social networking sites, or video/photo sharing websites, forums from time to time. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.

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type
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  • Social media measurement
  • Social media monitoring
  • Webmonitoring
  • Мониторинг социальных сетей
  • 社群聆聽
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  • Webmonitoring ist die zielgerichtete Beobachtung, Extraktion, Analyse und Aufbereitung von Nennungen zu Unternehmen, Marken, Produkten, Personen, Nachrichten oder Themen im World Wide Web.
  • Social media monitoring is het proces van het bijhouden en analyseren van uitingen in de sociale media waaronder blogs, wiki's, nieuwssites, micro-blogs zoals Twitter, sociale netwerk sites, fora etc. Deze informatie kan vervolgens gebruikt worden door onder andere marketeers om trends te analyseren of nieuwe klanten te benaderen. Social media monitoring wordt ook veelvuldig gebruikt voor onder andere het monitoren van evenementen door safety & security professionals. Social media monitoring maakte in Nederland zijn intrede rond 2006.
  • Монито́ринг социа́льных сете́й или монито́ринг соцме́диа (англ. Social media measurement) — ручной или автоматический поиск упоминаний по определенной тематике в социальных сетях и блогах, а также дальнейшая обработка и анализ собранных данных. Современные системы мониторинга используют потоковую обработку данных, лингвистические и математические алгоритмы, big data аналитику. Такие сервисы позволяют анализировать упоминания в соцмедиа в режиме реального времени, определять тональности упоминаний, измерять уровень вовлеченности пользователей, влиятельность площадок и другие показатели.
  • 社群聆聽（social listening），又稱社媒觀測（social media monitoring）、社媒量測（Social media measurement）或社交聆聽，是指在社群媒體和網絡上追蹤、觀察特定字詞、短語如何被提及或被搜尋，係為針對目標族群反覆探索與蒐集社群輿情資料的過程，並進行數據分析。社群聆聽為一種新興的市場調查方法，對比調查或訪談，學者發現以網路討論進行觀察，更易獲得較自然的資料，特別在某些敏感議題上。
  • Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations. Key performance indicators may be measured by extracting information from social media channels, such as blogs, wikis, micro-blogs such as Twitter, social networking sites, or video/photo sharing websites, forums from time to time. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
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