About: Abstract The present research investigates the effect of the perceived threat of the virus on the preference for private dining facilities. Integrating the theories about the psychology of risk with research on preference for private dining, we predict that the prominence of the virus systematically increases preference for private dining. Four studies (N = 812) consistently support our prediction. Consumers who perceive the threat of the COVID-19 pandemic as high (vs. low) evaluate the private dining restaurant highly (Study 1) and the private dining table highly (Study 2). Moreover, the salience of the virus generates a preference for the private (vs. non-private) dining table (Study 3) and for the restaurant with private rooms (Study 4). In sum, this research suggests a strategy to recover from the negative effect of the COVID-19 pandemic on the restaurant industry.

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About: Abstract The present research investigates the effect of the perceived threat of the virus on the preference for private dining facilities. Integrating the theories about the psychology of risk with research on preference for private dining, we predict that the prominence of the virus systematically increases preference for private dining. Four studies (N = 812) consistently support our prediction. Consumers who perceive the threat of the COVID-19 pandemic as high (vs. low) evaluate the private dining restaurant highly (Study 1) and the private dining table highly (Study 2). Moreover, the salience of the virus generates a preference for the private (vs. non-private) dining table (Study 3) and for the restaurant with private rooms (Study 4). In sum, this research suggests a strategy to recover from the negative effect of the COVID-19 pandemic on the restaurant industry. Goto Sponge NotDistinct Permalink

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value	Abstract The present research investigates the effect of the perceived threat of the virus on the preference for private dining facilities. Integrating the theories about the psychology of risk with research on preference for private dining, we predict that the prominence of the virus systematically increases preference for private dining. Four studies (N = 812) consistently support our prediction. Consumers who perceive the threat of the COVID-19 pandemic as high (vs. low) evaluate the private dining restaurant highly (Study 1) and the private dining table highly (Study 2). Moreover, the salience of the virus generates a preference for the private (vs. non-private) dining table (Study 3) and for the restaurant with private rooms (Study 4). In sum, this research suggests a strategy to recover from the negative effect of the COVID-19 pandemic on the restaurant industry.
part of	Effect of COVID-19 on Preference for Private Dining Facilities in Restaurants
is abstract of	Effect of COVID-19 on Preference for Private Dining Facilities in Restaurants

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