Compassionate conservatism is an American political philosophy that stresses using conservative techniques and concepts in order to improve the general welfare of society. The philosophy supports the implementation of policies designed to help the disadvantaged and alleviate poverty through the free market, envisaging a triangular relationship between government, charities and faith-based organizations. The term entered more mainstream parlance between 2001–2009, during the administration of US President George W. Bush. He used the term often to describe his personal views and embody some parts of his administration's agenda and policy approach.