Geoffrey Royce Rojas (born May 11, 1989), known professionally as Prince Royce, is an American singer. At an early age, Royce took an interest in music, and in his teenage years began experimenting with music and writing poetry. By age nineteen, Royce met Andrés Hidalgo, who became his manager. Hidalgo later introduced Royce to record producer Sergio George, who immediately signed him to his label after hearing three of his demos.