Xperia (/ɛkˈspɪəriə/) is the brand name of smartphones and tablets from Sony. The name Xperia is derived from the word "experience", and was first used in the Xperia X1 tagline of "I Xperia the best". Sony Mobile was previously known globally as Sony Ericsson before being rebranded in 2012 as a result of the mobile phone manufacturer being taken over and solely owned by Sony.