The Sims Social was a Facebook addition to the Sims series of video games. It was announced during the Electronic Entertainment Expo 2011 press conference. As with the original Sims games, The Sims Social lets the user create their own customizable character. In this version, however, the player uses their character to interact with those of their Facebook friends. The characters can develop likes or dislikes for other Sims, creating relationships that can be publicized on the user's Facebook page.