tokidoki ("sometimes" in Japanese) is the Japanese-inspired lifestyle brand created in 2006 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold. They produce apparel, footwear, accessories and other products using art, cartoon characters and the logo designed by Simone Legno. Lines of toys include: Cactus Friends, Donutella and Her Sweet Friends, Unicorno, Moofia, Mermicorno, Til Death, and Punkstar.